The new French Connection’s Spring/Summer 2011 advertising campaign is entitled “You are…” which questions what it means to be a man or a woman in today’s society. This campaign challenges the consumer to explore how gender and society dictate behavior with powerful, thought-provoking imagery. “You are…” continues the conversation of the brand’s past award-winning campaigns from 2010 featuring French Connection’s “The Man” and “The Woman.” Moving forward from the idealized image of man and woman, French Connection has created scenarios confronting the viewer by asking, “You are Man?” and “You are Woman?”

My vote ? Definitely New Earth…(love the wet shirt look too…)